Sunday, October 19, 2003
"Home, Neat Home
If you're in the market for home furnishings, you may want to look Elseware."
By Michelle Megna

"Fall is the time for nesting, but this season you may want to resist the urge to go mainstream when sprucing up your space. Instead of Ikea, think innovation. Instead of classic, think quirky. And don't think Target - with all due respect to Michael Graves, the mass appeal of the trendy chain misses the mark when it comes to standout stuff.

But if you skip the chain stores, where do you get the goods? We recommend Elseware, a Bushwick-based design collective that makes original home furnishings. Sounds pricey? Don't worry. Decorating your dwelling with flair doesn't have to cost a fortune. These products, homegrown in Brooklyn, will give your palace playful panache."